If you want to get into ecommerce, there has scarcely been a better time. The opportunities are growing by the day. Whether you’re a bootstrapper or an investor with a bit of extra money to start a new enterprise, ecommerce is a great field to get into, especially today. Even as a beginner in ecommerce, the tools and resources are all laid out for you. All you need is a strong work ethic and a desire to succeed.
Here the 5 reasons to start one:
- Worldwide, ecommerce is expected to grow by as much as 13 to 25 percent.
Projections from eMarketer are showing rapid worldwide ecommerce growth through 2018. This year is expected to peak at nearly $1.6 trillion and by the end of 2018, almost $2.5 trillion. In the U.S. alone, ecommerce growth is anticipated to be somewhere between 11.6 and 16.5 percent from 2013 to 2018.
It’s always important to examine trends and to move into growth markets whenever possible.
- The ability to earn as you sleep.
This seems obvious enough, but the implications are more far-reaching than you might even know. Ecommerce has a certain “passive” appeal to it, and while it is certainly possible to earn while you sleep, business owners should be looking to leverage technology at every turn to expand their businesses.
- It’s easy to get up and running.
Not only have the tools for ecommerce gotten a lot better over time, there are more of them than there ever were in the past. From selling platforms to marketing automation and SEO tools, even bootstrappers can get up and running without breaking the bank.
- 80% of the web population has made a purchase online.
The key as an ecommerce business owner is to establish trust and credibility with leads and customers. From developing an attractive and easily navigable website to creating content that helps your customers, there are many different aspects to earning their trust, but if you commit to constant improvement, in time, you’ll build a loyal following.
People clearly trust etailers more than they did in the past, but security and privacy concerns are still foremost in many people’s minds.
- You can sell more to customers down the line.
Practically every ecommerce business finds that reduced friction is extremely important for making more sales. Content marketing is another effective way to sell down the line. You can create relevant, value-adding content pieces for your readers, capture them as email subscribers, and then let them know about sales, discounts and promotions as you run them.
Most entrepreneurs have other business ideas they would one day love to explore. Once you’ve built up a successful ecommerce business, selling it may provide you with the capital you need to move onto greener pastures.